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Some interesting opinions are posted at the Lighthouse and Armageddon blogs about AR, PR and corresponding best practices. I particularly like Step 1 of the mentioned process: Target the right analysts.
Since I’m on the receiving end of countless briefing requests from clueless PR folks, I can certainly relate to quite a few of the [...]

It’s that time of the year, when travel schedules are picking up speed. It seems that companies want to get the word out before the mad year end rush. Although not every fiscal year ends on December 31st, the last few months in 2005 are once again the road warrior’s peak time.
According to my [...]

Marketing is hard. And I feel truly sorry for those marketiers and advertising execs that need to come up with slogans, visions, and mission statements for software companies. Sometimes those taglines are pure nonsense, others are content-free. Rarely do I find one that really speaks to the values or the offerings of the respective company. [...]

I recently switched my DSL provider from Deutsche Telekom to freenet. Not that anything was wrong with the DSL service, but DT price/performance just didn’t do it for me. Of course, it didn’t help that DT wouldn’t notify me that my flat rate charge was for a 2M line, although I physically only had a [...]